Recruitment of families in the Head Start program requires many effective strategies, from knocking on doors to hosting enrollment events. And now, ESC 19 Head Start added another tool for recruiting families - vehicles wrapped with photos of children and a visible phone number for people to call.
"It just makes sense to have our vehicles wrapped with enrollment information," said Socorro Rodriguez, ESC 19 Head Start Director. "These vehicles are driven throughout our community, as far as Sierra Blanca."
Six vehicles were fully wrapped, including passenger vans and delivery trucks. The vehicles display the newly developed tagline "El Paso's Premier Preschool Program."